23rd National Pharmaceutical Congress

The General Pharmaceutical Council of Spain (Consejo General de Colegios oficiales de Farmacéuticos or CGCOF) in collaboration with the Official College of Pharmacists of Valencia (Muy Ilustre Colegio Oficial de Farmacéuticos de Valencia or Micof).

Number of attendees: 2000

Client: The General Pharmaceutical Council of Spain (Consejo General de Colegios oficiales de Farmacéuticos or CGCOF) in collaboration with the Official College of Pharmacists of Valencia (Muy Ilustre Colegio Oficial de Farmacéuticos de Valencia or Micof).

Event: Conference

Date: 7-9 February 2024

Days: 3 days

1. Challenge

Within the framework of Valencia, European Green Capital 2024, one of the main challenges was to organise a Net Zero event, minimising its environmental impact by adopting certain measures such as using recycled materials, supporting local suppliers, promoting sustainable transport and choosing accommodation near the conference centre.

For the first time in its history, the congress held three parallel symposia that addressed topical issues for the pharmaceutical profession. "Challenges for the Pharmaceutical Industry and Pharmaceutical Distribution", "Therapeutic Innovations Transforming Health" and "Value-based Medicine: The Importance of Applied Research". The aim was to achieve maximum media coverage of the congress, fill the entire trade exhibition of 1500 m2, as well as to recruit partners. The Official College of Pharmacists of Valencia also faced a monumental challenge: to commemorate, in an immersive exhibition, its 600 years of history in the context of the 23rd National Pharmaceutical Congress.

2. Solution

The pharmaceutical congress was a resounding success, with 54 accredited journalists attending the event, ensuring wide coverage of the discussions and achievements. 80 main sponsors also supported the activities and contributed to the enrichment of the programme activities. The trade exhibition, consisting of 48 stands, provided an invaluable platform for the exchange of ideas and the promotion of innovative products and services in the pharmaceutical field. 34 pharmacy students had made an important contribution to the overall success of the congress by working as support staff with great enthusiasm and dedication. The historical exhibition 'Valentia Ars Pharmaceutica', set up as an interactive experience, took visitors on a journey through the centuries, exploring the political, scientific and economic achievements that shaped the pharmaceutical industry both in Valencia and Spain. From smelling the medicinal herbs in the 16th century apothecary's shop to observing modern specimens in detail on transparent panels, the exhibition provided a great insight into the evolution of the profession. 12 awards were also granted to the best scientific presentations, the best doctoral thesis on medicinal plants and the pharmacist with the most activity on social media.

A falla was made specifically for the congress, and the congress activities were rounded off with a dolçaina i tabalet performance, demonstrating Valencian customs and contributing to the city's economy.

3. Acomplished goals

With more than 400 scientific presentations and 150 speakers included in the 23rd National Pharmaceutical Congress programme, more than 2,000 professionals from different backgrounds in the pharmaceutical field gathered with a common goal to collectively create a roadmap for the future of the profession.

More than 400 media hits were generated, which contributed to giving a voice to the pharmacy industry and to vindicate its leading role in the health system. Not only did the event meet its historical and educational targets, but it also stood out for its commitment to sustainability. Pharmacists are committed to environmental health, and this Sustainable Net Zero event will offset its carbon footprint of 360 tonnes with a reforestation project in the town of Ademuz in Valencia. Over the three days, a wealth of experience, knowledge, interests and dreams were shared between professional colleagues, focused on committing to all areas of interest and professional action, offering current solutions and preparing to lead the future challenges of Pharmacy, backed by data and committed to people's health. This success case demonstrates how the combination of history, innovation and sustainability can have a major impact on the community, leaving a lasting legacy for future generations.

4. Curiosities