Esomar Congress 2026: the global meeting for data analysis and market research comes to Valencia
More than 1,200 professionals from around the world will gather in Valencia to explore the evolution of a sector that plays a key role in understanding consumer behaviour. An international event that will turn the Valencia Conference Centre into a meeting point for an industry undergoing a profound metamorphosis.
Market research, data and artificial intelligence are transforming the way organisations understand their audiences and make decisions. From 1 to 4 September, we will host Esomar Congress 2026, the leading international event for this global community. More than 1,200 professionals from over 80 countries will come together in Valencia to share knowledge, explore trends and discuss the future of an industry undergoing major transformation.
An industry in metamorphosis
Under the theme Metamorphosis, the congress focuses precisely on this process of change. The combination of human expertise, artificial intelligence and new technologies is reshaping the way organisations conduct research, interpret consumer behaviour and turn data into useful knowledge for decision-making.
Over four days, market research professionals, consumer insights specialists, data scientists, brand strategists and technology experts will share experiences and case studies addressing some of the sector’s major challenges.
Key topics include the application of artificial intelligence and automation to market research, data quality and trust, consumer behaviour and behavioural science, insight communities and continuous customer feedback.
Privacy, ethics and regulatory compliance will also feature prominently, as will the ability to turn large volumes of information into actionable insights that deliver real impact for organisations.
Much more than a scientific programme
Esomar Congress is not simply a place to listen and learn. The event also features a large exhibition area where attendees can discover solutions, technologies and new approaches shaping the future of the profession.
This is complemented by an extensive programme of networking activities designed to encourage the exchange of experiences and the creation of new connections between professionals from different markets and disciplines.
This combination of knowledge, innovation and professional relationships makes the congress a particularly relevant meeting point for a community helping to shape the future of market research.
An international event connecting with Valencia
For us, hosting Esomar Congress 2026 means much more than adding another international event to our calendar. It means connecting Valencia with a global professional community working on some of the major challenges facing the economy and innovation.
Every congress creates opportunities for knowledge, collaboration and relationships that extend beyond our spaces. In this case, the arrival of professionals from more than 80 countries will make Valencia, for a few days, a setting for international conversations about data, technology, consumers and artificial intelligence.
