{"id":38236,"date":"2025-12-11T14:43:50","date_gmt":"2025-12-11T13:43:50","guid":{"rendered":"https:\/\/palcongres-vlc.com\/connectar-es-la-nostra-manera-de-celebrar-aixi-es-la-campanya-de-nadal-del-palau-de-congressos\/"},"modified":"2025-12-11T14:43:50","modified_gmt":"2025-12-11T13:43:50","slug":"connectar-es-la-nostra-manera-de-celebrar-aixi-es-la-campanya-de-nadal-del-palau-de-congressos","status":"publish","type":"post","link":"https:\/\/palcongres-vlc.com\/va\/connectar-es-la-nostra-manera-de-celebrar-aixi-es-la-campanya-de-nadal-del-palau-de-congressos\/","title":{"rendered":"Connectar \u00e9s la nostra manera de celebrar: aix\u00ed \u00e9s la campanya de Nadal del Palau de Congressos"},"content":{"rendered":"

Connexi\u00f3, calidesa i moviment. La campanya de Nadal del Palau de Congressos de Val\u00e8ncia naix del nostre claim<\/em> -On Val\u00e8ncia connecta- i el tradueix en un sistema visual que celebra els lla\u00e7os entre persones, idees i ciutat. En estes dates, m\u00e9s que mai, posem l’accent en all\u00f2 que ens uneix i en el cam\u00ed compartit que hem constru\u00eft durant l’any en sostenibilitat, inclusi\u00f3 i innovaci\u00f3.<\/p>\n

El missatge: connectar \u00e9s el gest que el canvia tot<\/h2>\n

Nadal \u00e9s sin\u00f2nim de trobada. Per aix\u00f2, el missatge de la campanya s’articula entorn de la connexi\u00f3: connectar coneixement i territori; agendes i comunitat; persones i futur. Eixe \u00e9s el fil que recorre l’activitat del Palau i que, en 2025, hem refor\u00e7at amb iniciatives que alineen l’edifici amb la ciutat que volem ser -m\u00e9s sostenible, m\u00e9s inclusiva i m\u00e9s innovadora-.<\/p>\n

El sistema gr\u00e0fic: punts, estreles i un deixant com\u00fa<\/h2>\n

El llenguatge visual es construeix a partir d’un punt -l’element base que representa a cada persona- i evoluciona cap a composicions geom\u00e8triques que suggereixen deixant i moviment.<\/p>\n

L’estrela transmet calidesa, llum i energia compartida. D’altra banda, la figura d’arbre es forma per capes de punts, simbolitzant capes de comunitat que se superposen i dialoguen.<\/p>\n

Este sistema \u00e9s modular i viu: permet animacions que reforcen la idea d’interconnexions i despla\u00e7aments suaus entre elements, com si cada trobada sumara una nova llum al conjunt.<\/p>\n

Sostenibilitat: formes que il\u00b7luminen millor<\/h2>\n

La campanya tamb\u00e9 \u00e9s una porta per a recordar el treball realitzat enguany en sostenibilitat ambiental: renovaci\u00f3 integral a il\u00b7luminaci\u00f3 LED amb regulaci\u00f3 per escenes; coberta fotovoltaica d’autoconsum ja instal\u00b7lada; i impuls a la mobilitat el\u00e8ctrica amb noves infraestructures de rec\u00e0rrega i ancoratges segurs per a bicis i patinets. S\u00f3n passos concrets que redueixen consum i petjada mentre milloren l’experi\u00e8ncia dels qui ens visiten.<\/p>\n

Inclusi\u00f3: un Nadal que abra\u00e7a a tots<\/h2>\n

Sota el paraigua del nostre eix de sostenibilitat social, en 2025 hem obert el Palau a projectes que posen a les persones en el centre: la primera edici\u00f3 d’Espais Solidaris amb AVAPACE i la nostra labor com a centre de formaci\u00f3 amb Fundaci\u00f3 Asindown. En campanya, aquesta vocaci\u00f3 s’expressa en composicions on cada punt compta: totes les persones formen part del dibuix com\u00fa.<\/p>\n

Innovaci\u00f3: tecnologia al servei de l’experi\u00e8ncia<\/h2>\n

L’esperit nadalenc conviu amb la mirada al futur. La primera fase del Bess\u00f3 Digital ens permet planificar recursos amb major precisi\u00f3; el treball en Zentropy MICE i el Sandbox urb\u00e0 refor\u00e7a el nostre paper com a laboratori de solucions per a una ciutat m\u00e9s intel\u00b7ligent. La campanya utilitza un sistema gr\u00e0fic adaptable a entorns digitals i f\u00edsics, llest per a animaci\u00f3 i senyal\u00edstica din\u00e0mica, coherent amb esta visi\u00f3.<\/p>\n

Com es veu<\/h2>\n

El desplegament conviu en canals del Palau (peces digitals, suports de senyal\u00edstica i materials de programaci\u00f3), amb versions que alternen estreles c\u00e0lides i gammes fredes de l’arbre modular. L’animaci\u00f3 fa visible la idea que cada trobada activa uns altres: punts que arriben, se sumen i generen una lluentor major.<\/p>\n

Este Nadal, el Palau de Congressos torna a dir el mateix amb noves formes: connectar \u00e9s la nostra manera de celebrar. I cada llum que s’enc\u00e9n \u00e9s una invitaci\u00f3 a continuar construint, junts, la qual cosa ve.<\/p>\n","protected":false},"excerpt":{"rendered":"

Una campanya que tradueix \u201cOn Val\u00e8ncia connecta\u201d en un llenguatge de punts i estreles per a celebrar la sostenibilitat, inclusi\u00f3 i innovaci\u00f3.<\/p>\n","protected":false},"author":3,"featured_media":38234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-38236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nConnectar \u00e9s la nostra manera de celebrar: aix\u00ed \u00e9s la campanya de Nadal del Palau de Congressos - Palacio de Congresos Valencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/palcongres-vlc.com\/va\/connectar-es-la-nostra-manera-de-celebrar-aixi-es-la-campanya-de-nadal-del-palau-de-congressos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Connectar \u00e9s la nostra manera de celebrar: aix\u00ed \u00e9s la campanya de Nadal del Palau de Congressos - 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