The Valencia Conference Centre helped provide the logistical support for the staging in an efficient and sustainable way: LED screens, totems, etc. The exhibition area of Conference Centre was divided into demonstration spaces so that the user could experience each place one after the other while being given an explanation.
Firstly, you could observe a large, 9-square-metre transparent LED screen. Next to the screen, was a representation of what will be the future offices of Turismo Valencia. In addition to being a spacious, futuristic place with more personalised service, you could see how all the furniture was adapted for wheelchair users, i.e. the tables and booths were designed at the perfect height for everyone. They also explained the new ‘At Home’ concept, i.e. bringing the tourist information office to your home. How do they do it? They are currently developing a videoconference system in which the user can choose a slot in his or her language and connect with a guide in order to be assisted, informed and inspired.
Secondly, you could go to the booth where you could travel in situ to the metaverse, thanks to the most advanced technology, in this case developed at the Universidad Politécnica de València. It was there that you could try on the virtual reality goggles and open your eyes to appear in a room that simulated the Tourist Office. Inside the room you could walk around, watch videos, see the guide and even interact with other users who were inside the same metaverse room.
Thirdly, just a stone's throw away, following the route through the Conference Centre, you could immerse yourself, in this case, in a 3D museum. This technology allowed you to deposit and pick up virtual gifts using virtual reality controls and goggles. The aim of this simulation is that, in the near future, people will be able to visit many of the city's emblematic sites and enjoy incredible experiences without moving from the sofa.
Finally, at the end of this little tour, you could also sit and relax in the Coffee Corner by L'or. This space simulated a quiet place inside the tourist office itself where people could escape from reality and switch off by watching videos and looking for travel ideas in person at the Visit Valencia offices. Relaxation plus tourist information accessible to all. The path that Visit Valencia is following and will continue to follow is to redesign the offices and equip them with technology to reconceptualise the interpretation of cultural heritage with photogrammetry and interpretation and thus, through screens, be able to see a 3D representation of the city's emblematic buildings.
After this tour, another highlight of the congress were the Valencia Lab workshops. These workshops focused on sustainability, technology and data in order to rethink tourism.