Festival of Media returns

Following the success of last year´s event, the Festival of Media´s
organisers have once again selected the Valencia Conference Centre as
the venue for the world´s major media creativity and innovation event,
which is now in its fourth year. As in last year´s event, the 2010
Festival of Media, which will be held in April, will bring together
executives from leading media groups, major advertisers, and the best
copywriters and strategists from advertising agencies.

This year,
the Festival of Media will focus on four separate areas that aim to
tackle the major challenges and opportunities facing the industry as it
emerges from the global recession and plans for a better future. 94
speakers will be taking part in the event which will be attended by
representatives from 45 countries.

1. Inspiring leadership: This
will focus on brands and companies that have survived and prospered
through the recession and that are now experiencing growth. It will look
into the issue of emerging markets and the changes that brands are
undergoing.
2. Integration: The battle between new and traditional
media channels has begun. This area will examine how multi-channel,
multi-disciplinary channels should be approached.
3. Pioneers and
Innovators: Some people, and some companies, make you stand back and
think “brilliant, brilliant, brilliant”. Innovation at this year´s
festival focuses on these people and their ideas.
4. Recession and
Recovery: This will examine how the recession has changed the industry,
what customers and agencies now want, and the role of procurement
managers.
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Festival of Media