For 2024, growth of 20-25% in total revenue compared to last year is forecast, with growth in international business forecast at 59-66%
- Valencia Conference Centre presents the lines of action for the year 2024
- Total and conference revenue was up 14% and 26.4% respectively in 2023 in respect of the of the best year in the history of the Conference Centre to date
- For 2024, growth of 20-25% in total revenue compared to last year is forecast, with growth in international business forecast at 59-66%
- “To maintain competitiveness,” in 2024, the Conference Centre will invest 1.5 million euros from the EU Next Generation funds, as well as the ordinary allocation of 500,000 euros from Valencia City Council
The Chair of the Valencia Conference Centre Board of Directors, Paula Llobet, today attended the presentation of the Action Plan 2024, which was held at the centre itself.
Staff, suppliers and strategic partners of Valencia Conference Centre were in attendance at the event where CEO Sylvia Andrés presented the principal lines of action for the year ahead.
During the presentation, some of the stand-out achievements in 2023 were highlighted, including a 23.5% increase in total revenue compared to 2022 and 14% on 2019 (the best year in the history of the centre until now). In terms of conferences, revenue rose 34% on 2022 and 26.4% on 2019. 2023 also saw the Centre grow in terms of competitiveness, thanks to investment of 1.8 million euros on top of the ordinary allocation of 400,000 from Valencia City Council. “This investment has allowed the Centre to improve, committing to
digitalisation, innovation and sustainability, while adapting to new trends in the conference tourism sector. Among other initiatives, we have installed better audiovisual equipment, modernised and updated infrastructure and improved services and the client experience.”
At the meeting, the Centre’s team shared their vision of the project they are currently working on “to overcome the great challenges arising this year.” The Centre will focus primarily on economic sustainability and the creation of opportunities generated by the investment to be made, with a total of 500,000 euros from the ordinary allocation from Valencia City Council and 1.5 million euros from the EU Next Generation Recovery and Resilience funds. These funds are ring-fenced in the Destination Valencia Sustainable Tourism Plan and, for example, will enable the implementation of Artificial Intelligence in conference tourism and allow us to make further progress on meeting the Sustainable Development Goals. In this regard, the Centre will continue in its efforts to contribute to the commitments assumed by the city as a candidate for the Green European Capital Award, and to become an emission-neutral destination by 2025.
Turning to the activity planned for 2024, the data are “very positive and everything indicates growth of 20-25% year-on-year.” It is also important to note the growth forecast for the revenue from international business, of 59-66%, with the number of international events practically doubling from 2023. “Maintaining this positive growth trend, principally international, will be one of the biggest challenges in the implementation of the current Action plan, consolidating the strategy undertaken last year, through the search for partnerships and the development of alert systems that will allow us to see new business opportunities and maintain the high level of client satisfaction, improving the position of Valencia in the conference tourism destinations ranking.”