Emiliano García highlights the municipal investment aimed at strengthening congress tourism, which registers a tourist expenditure four times higher than vacation spending
Valencia City Council will be investing €1.3 million in the Valencia Conference Centre, thanks to a change in budget allocations, to upgrade its facilities and ensure it remains highly competitive in terms of technical quality,” explained the Councillor for Tourism, and Chairman of the Conference Centre, Emiliano García, who pointed out that thanks to this cash injection “we are also offsetting the economic consequences of the Covid-19 crisis.”
In this sense, García stated that the Conference Centre is “a key element for MICE activities in the city of Valencia and investments in it are essential. “This is why they are continuous and are planned annually.”
“We are working hard to return to the same growth rate we recorded in 2019,” said Emiliano García, referring to the 34% increase in business that year, which was one of the best in the Centre’s history. “We are on course to regain our international outreach and become a benchmark for congress tourism worldwide once again,” he assured.
“More meetings at the Conference Centre means more business for hotels, restaurants, and all the other services linked to tourism. In addition, congress tourists are the ones who spend the most, and are the most profitable visitors to the city,” he said.
He therefore insisted that the City Council is working to make the venue “the best conference centre in the world. We want to continue to maintain the loyalty and trust of our clients, who currently rate their satisfaction with us as 5.74 out of 6, and we want to continue to be an international reference MICE venue,” emphasised the Centre’s Chairman.
“The Conference Centre’s reputation must be cultivated and safeguarded by all of us; it is a key venue at national and international level in attracting business to the city and we must always project its best image. This commitment to the Centre is wholeheartedly supported by the City Council, by the tourism agencies in their promotion of the facility, by the Centre’s management and staff and, of course, by the Board of Directors,” said Emiliano García.