Sheer versatility

The hair care multinational Goldwell chose the Valencia Conference Centre to host one of the most original events of the year, the Goldwell Trend Zoom Color Challenge. The event clearly demonstrated the buildings sheer versatility when it comes to organising corporate events, in this case a hairdressing and fashion show.

The week-long event took over the whole Conference Centre, whose facilities were tailored to the requirements of the event. Multipurpose rooms were turned into professional make-up rooms, the café became a relaxation area and the foyer was used as a reception area and space to present new products.

This was the second international hairdressing and fashion competition organised by the company, which was founded in Germany but is now Japanese-owned. Around 70 colour professionals from all over the world took part in the final stages of the competition and the event was attended by over 1,300 hair care professionals from the five continents who thoroughly enjoyed both the event and the presentation of the new 2009 Collection.